It’s rare to get a personal statement from the Princess of Wales, but this is an exceptional case.
Picture agencies have never “killed” an official picture they’ve been given by the Royal Family.
It was getting out of hand and the Prince and Princess of Wales had to offer some clarity and confirm that some minor alterations have been made.
But is their explanation enough?
They won’t tell exactly what she changed, simply guiding us that they were trying to share an informal picture of the family for Mother’s Day.
I’m sure any parent can sympathise with the idea that three children may not have all posed perfectly and there is so much we can all do to pictures before we post on social media.
But because of their position we inevitably hold them to higher standards.
This isn’t just about one photograph, it’s about credibility, trust and the wider discussions about the manipulation of pictures and the spread of fake news.
A debate they have dropped themselves into when all they were trying to do was quieten down the noise around Kate and her health.